What is a quiz?
A quiz is not just another survey, but an effective way to get more clients, which can provide significantly more conversions compared to conventional ways like websites or landing pages.
The essence is simple to understand:
- You offer visitors to answer a survey. For example, “Take the survey to get the price and a design project for your kitchen for free”.
- In the questions, you get to know the needs of your prospective customers. For example, “ What color scheme do you prefer for your kitchen?” “What style would you like for your kitchen?” There are different options for each question.
- After the visitor has answered all the questions, you ask them to submit their contact details. For example, “Enter your name and email to get the quote”
As a result, you’ll get a potential customer in one fell swoop:
Firstly, the conversion rate will significantly multiply. A quiz’s conversion rate fluctuates somewhere between 12 and 30%, whereas that of a landing page is 8% at its best.
Secondly, a visitor lets you know all about his wants and need, and your salespeople don’t have to reinvent the wheel on how to segment the audience.
When contacting prospects, a salesperson provides them with that exact offer that they were looking for.
As a result, a sales cycle is drastically shorter compared to when you only know the name and the phone number of a prospect.
What is the secret behind the 30% conversion rate?
This effect is purely psychological. People like learning from taking quizzes. Besides, quizzes are fun, and submitting contact details in return isn’t as stressful as it may be when people are asked to provide their phone number for a call from a sales rep.
Quizzes are so powerful that most respondents have no clue that they are making their first step down the sales pipeline.
To top it off, the conversion rate will get even higher, if a visitor receives great value like an incentive or a series of incentives at the end of a quiz.
For example, in the home improvement niche, it can be a useful report like “12 fatal mistakes when choosing a remodeling subcontractor”.
Niches where quizzes work perfectly:
Numerous Marquiz users have proved that quizzes can be absolutely effective in all niches from custom clothes tailoring to a pipe rolling mill.
The main key to success is to design your questions properly, so that the quiz reminds visitors of a game and not an interrogation procedure.
Another interesting fact about quizzes is that their conversion rate is sky-high in online shops.
But, that is not surprising, since a visitor is almost always at a loss among all the different goods and the filters ain’t helping.
And the quiz here exactly helps the visitors to cope with their mixed feelings. At the end of a quiz, you can offer 2 or 3 items to choose from which in turn increases the chance of a purchase.
How to deal with leads from quizzes:
Leads received from quizzes must be warmed up by several valuable bonuses (let’s name it the value chain).
This process can be automated but it requires some effort just once. As a result, you’ll get more hot prospects craving for the product from YOU and no one else, compared to leads randomly caught through a contact form at a landing page.
How to make a quiz landing page?
All you need to do is register at https://marquiz.io and start building your quiz NOW. It’s free. Takes 10 minutes of your time.