How to set up Google Analytics

Important Notes Before Setup

1. Data discrepancies: If Marquiz data doesn’t match your Google Analytics dashboard, visitors may be using browser extensions (e.g., ad blockers) that interfere with tracking.

2. Safari limitations: Safari blocks cross-site tracking by default. For accurate tracking:

   • Disable "Prevent Cross-Site Tracking" in Safari settings (Mac/iPhone).

   • Note: This is a browser-level restriction; Marquiz cannot bypass it.

Google Analytics 4 (GA4) Integration

1. Get your Measurement ID:

   • Go to your Google Analytics dashboard → Admin → Data Streams.
     

   • Select your stream and copy the Measurement ID.
     
     

2. Paste the ID into Marquiz:

   • In your quiz editor, navigate to Integrations → Google Analytics.
     

   • Select Google Analytics, paste the Measurement ID, and click Publish.
     

Verify & Debug Your Setup

• Realtime Report:

  • Go to GA4’s Realtime tab to check incoming events.
    

  • Note: Data may take 1–2 minutes to appear.

• DebugView (Recommended):

  • Enable GA4 Debug Mode for detailed event tracking during testing.

Quiz events, available for tracking:

• User has opened the quiz: marquiz_start
• User has clicked the button on the start page: marquiz_startquiz
• User has clicked the phone number on the start page: marquiz_phone
• User has seen the quiz result: marquiz_result
  (this goal is active only in case you have quiz results enabled)
• User has reached the lead form: marquiz_form
• User has filled out the lead form (step 1): marquiz_contacts1
  (this goal is active only in case you have 2-step lead form enabled)
• User has filled out the lead form (step 2): marquiz_contacts2
  (this goal is active only in case you have 2-step lead form enabled)
• User has seen the "Thank You" page: marquiz_finish
• User has compled the question number N: marquiz_stepN
  (where N is the question number in the sequence, i.e. marquiz_step2)
• User successfully paid for the product — marquiz_payment_success.
  (this event triggers only if you have a shopping cart enabled in the quiz and payment connected)
• User failed to pay for the product — marquiz_payment_fail.
  (this event triggers only if you have a shopping cart enabled in the quiz and payment connected)

Advanced: Unique Goals for Multiple Quizzes

To track multiple quizzes under one GA4 property:

1. Enable Unique Goals in Marquiz.

2. Append the quiz ID to events (e.g., marquiz_start_5aa84f60ee90d200185234af).

Important notice: if you don't see anything in your Events tab, for you'll have to wait for 24 hours for event collection to take part.

Google Ads Conversion Tracking

To track conversions:

1. Link your GA4 property to Google Ads (guide).

2. Exclude app.marquiz.io from Referral Exclusions in GA4 to avoid misattributed traffic.

Troubleshooting

• No events in GA4? Wait up to 24 hours for data collection.

• Need help? Contact support via the chat icon (bottom-right).