Hidden field in the form of contacts

A hidden field allows you to send additional information to CRM that is not visible to the user but is important for analytics and automation. For example, UTM tags, the source of the lead, or an internal identifier.

Where to find this setting

In the quiz editor, go to SettingsHidden Fields → click Edit. A window will open for you to configure hidden fields.

How to create a hidden field

In the “Hidden Fields” window, click “+” to add a new field. Fill in the three columns of the table.

1. Unique key. Only Latin letters (A-Z, a-z), numbers (0-9), hyphens (-), and underscores (_) are allowed. For example: quiz_variant, utm_source

2. Type_literally.

      • Static — fixed text/number

      • Dynamic — value from a JavaScript function, your own code for insertion

      • Cookie — value from a browser cookie

      • URL — parameter from the address bar

3. Value.

      • For Static — text or number

      • For Dynamic — function (function() {return  ... })

      • For Cookie / URL — parameter name 

How to send hidden fields to CRM

You just need to go to the right integration in the “Integrations” section, like Kommo.


Next, you need to select your hidden fields in the “Send additional fields” list.

After configuring the quiz, click the “Save and Publish” button to save the changes.

👆 You’re all caught up